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Wikimedia

Client Name

Art Direction/Design/Concept

Campaign

Wikimedia

Sam Wilson

Sound Logo Competition - "The Sound of All Human Knowledge"

The Challenge

To develop a name, messaging approach, tone of voice, visual look and feel, and numerous collateral elements for Wikimedia’s sound logo search campaign.

The Solution

We created the Sound of All Human Knowledge creative platform, all visual elements, and key pieces of collateral, including scripts, AVs, social content, and so on.

The Results

  • Over 5.4 million people reached

  • Content completion rate of 36% (exceptionally high)

  • Target competition entries reached in just 3 days of going live. 3 235 entries in total from 135 countries.

Nestle

Client Name

Design/Concept

Campaign

Nestlé

Sam Wilson

Recipes with Love website

The Challenge

To drive interest in and website click throughs on the Nestlé Recipes with Love website.

The Solution

We created the Nestlé Recipes with Love Everyday Chef’s Club, an immersive, value-driven ‘club’ designed to drive users to the website with daily content, masterclasses, video tutorials, and numerous other innovative touchpoints to help casual cooks become accomplished home chefs, all through the NRWL website.

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