Client Name
Art Direction/Design/Concept
Campaign
Wikimedia
Sam Wilson
Sound Logo Competition - "The Sound of All Human Knowledge"
The Challenge
To develop a name, messaging approach, tone of voice, visual look and feel, and numerous collateral elements for Wikimedia’s sound logo search campaign.
The Solution
We created the Sound of All Human Knowledge creative platform, all visual elements, and key pieces of collateral, including scripts, AVs, social content, and so on.
The Results
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Over 5.4 million people reached
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Content completion rate of 36% (exceptionally high)
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Target competition entries reached in just 3 days of going live. 3 235 entries in total from 135 countries.
Client Name
Design/Concept
Campaign
Nestlé
Sam Wilson
Recipes with Love website
The Challenge
To drive interest in and website click throughs on the Nestlé Recipes with Love website.
The Solution
We created the Nestlé Recipes with Love Everyday Chef’s Club, an immersive, value-driven ‘club’ designed to drive users to the website with daily content, masterclasses, video tutorials, and numerous other innovative touchpoints to help casual cooks become accomplished home chefs, all through the NRWL website.
