Client Name
Art Direction/Design/Concept
Campaign
Toyota
Sam Wilson
"Vitz for Victory" - Small Car Campaign
The Challenge
There are very rational reasons for buying the new Toyota Vitz. It features great design, class-leading fuel economy, the biggest boot in its segment, outperforms its rivals in terms of spec and safety, and above all is great value for money, but all this needed to be conveyed in a playful manner that would appeal to a wide audience with a specific focus on young customers.
The Solution
Given its younger demographic, the #Vitz4Victory digital activity showcased the rites of passage and small wins experienced by Gen-Zers navigating life and encompasses a wide variety of youth-focused platforms, including SnapChat, TikTok, YouTube and various gaming platforms.
The campaign featured five South African influencers – Ruan Van Biljon, Ruth Folarin, Tendani Nemudivhiso, Kulsum Suliman and Nicholas Baguma – who each share what Victory means to them and use their platforms to encourage their peers to share their victories too.
Client Name
Art Direction/Design/Concept
Campaign
Wikimedia
Sam Wilson
Sound Logo Competition - "The Sound of All Human Knowledge"
The Challenge
To develop a name, messaging approach, tone of voice, visual look and feel, and numerous collateral elements for Wikimedia’s sound logo search campaign.
The Solution
We created the Sound of All Human Knowledge creative platform, all visual elements, and key pieces of collateral, including scripts, AVs, social content, and so on.
The Results
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Over 5.4 million people reached
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Content completion rate of 36% (exceptionally high)
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Target competition entries reached in just 3 days of going live. 3 235 entries in total from 135 countries.
