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Client Name

Concept/Art Direction/Design

Collage Art

Campworld

Sam Wilson

Mieke van der Merwe: behance.net/mieke

Campworld is a one-stop-warehouse for all camping, caravanning and outdoor needs. Wanting to create stand out in order to compete with more expensive mall-based stores, I commissioned a collage artist to create a series depicting popular camping destinations throughout South Africa using hundreds of intricately cut map pieces.

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Client Name

Concept/Art Direction/Design

Cat Phones South Africa

Sam Wilson

For a brand that started out manufacturing construction and mining equipment, Caterpillar has come a long way. Today they manufacture everything from designer clothing, shoes and watches. All of their products are positioned as tough, rugged and durable and their range of smart phones is no exception. It's because of this brand intrinsic that Cat phones are the preferred choice for architects, builders and engineers the world over. The challenge for this job was to appeal to a younger, less industry specific audience and at the same time draw attention to their new range's high definition camera, all while reinforcing their brand intrinsic of toughness and durability. Our solution was to use young, trendy daredevils snapping vertigo-inducing pictures of their feet, seemingly free of any fear, including that of dropping their phones.

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Client Name

Concept/Art Direction/Design

Sweet-Orr

Sam Wilson

Sweet-Orr is a protective clothing brand with a rich American heritage creating hardwearing workwear since 1871.

Wanting to create stand-out in a surprisingly competitive industry, I was asked to come up with a concept to do just that. By removing the models from the image, the overalls became the hero of the print-ad and created a striking visual.

Client Name

Concept/Art Direction/Design

Ackermans

Sam Wilson

Ackermans is a South African chain of clothing retail stores. Founded in 1916 in Wynberg, Cape Town. Ackermans has over 700 stores across Southern Africa, including Namibia, Botswana, Lesotho, Swaziland and Zambia, and is headquartered in Kuilsriver near Cape Town.

During my time working on the Ackermans brand I was in charge of conceptualising and art directing all TV and print shoots as well as designing and implementing the final artwork for the Ackermans Kids and Babies ranges. Below are a few of my favourites.

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