Client Name
Art Direction/ Photography/ Design
Provenance Skincare
Sam Wilson
Provenance Skincare is a boutique manufacturer and distributer of high quality products that use pure natural ingredients based in Hermanus. Needing a sales tool for their agents in order to educate potential clients about their skincare philosophy and showcase some of their more popular products, I was asked to design this brochure to do just that.
Client Name
Concept/Art Direction/Design
Cat Phones South Africa
Sam Wilson
For a brand that started out manufacturing construction and mining equipment, Caterpillar has come a long way. Today they manufacture everything from designer clothing, shoes and watches. All of their products are positioned as tough, rugged and durable and their range of smart phones is no exception. It's because of this brand intrinsic that Cat phones are the preferred choice for architects, builders and engineers the world over. The challenge for this job was to appeal to a younger, less industry specific audience and at the same time draw attention to their new range's high definition camera, all while reinforcing their brand intrinsic of toughness and durability. Our solution was to use young, trendy daredevils snapping vertigo-inducing pictures of their feet, seemingly free of any fear, including that of dropping their phones.
Client Name
Concept/Art Direction/Design
Collage Art
Campworld
Sam Wilson
Mieke van der Merwe: behance.net/mieke
Campworld is a one-stop-warehouse for all camping, caravanning and outdoor needs. Wanting to create stand out in order to compete with more expensive mall-based stores, I commissioned a collage artist to create a series depicting popular camping destinations throughout South Africa using hundreds of intricately cut map pieces.
Client Name
Concept/Art Direction/Design
Sweet-Orr
Sam Wilson
Sweet-Orr is a protective clothing brand with a rich American heritage creating hardwearing workwear since 1871.
Wanting to create stand-out in a surprisingly competitive industry, I was asked to come up with a concept to do just that. By removing the models from the image, the overalls became the hero of the print-ad and created a striking visual.
Client Name
Concept/Art Direction/Design
Ackermans
Sam Wilson
Ackermans is a South African chain of clothing retail stores. Founded in 1916 in Wynberg, Cape Town. Ackermans has over 700 stores across Southern Africa, including Namibia, Botswana, Lesotho, Swaziland and Zambia, and is headquartered in Kuilsriver near Cape Town.
During my time working on the Ackermans brand I was in charge of conceptualising and art directing all TV and print shoots as well as designing and implementing the final artwork for the Ackermans Kids and Babies ranges. Below are a few of my favourites.
Client Name
Concept/Art Direction/Design
Ackermans
Sam Wilson
Buddy Bear is a mascot created by Ackermans for their range of child and babywear that, at the time, was due a much needed make-over. We therefore decided to turn their monthly catalogue into a children's storybook. We created short stories based around Buddy Bear and his adventures and hired a watercolour illustrator to bring them to life. The result was something more than a catalogue, a much needed monthly source or new reading material for bedtime.
